Rebranding an established local company
A long established business in the Inverclyde area, Whiteside Memorials came to Tweetiepie Media for advice on rebranding and sprucing up their presence online and offline.
Tweetiepie Media worked with Whiteside Memorials to recreate the brand from scratch to reflect their business as it stands today – a fresh approach. The client wanted to have a strong but approachable brand and in keeping with the family business mentality that has set them apart from competitors for years.
We wanted to avoid using standard colours that other competitors typically use, therefore we chose the colour purple which stands for peace, devotion and wisdom – tying in nicely with the work that the client does. We wanted to ensure that the logo would stand out on all online and offline marketing campaigns whether that be newspapers and outdoor adverts – identifiable in a variety of settings in order to build brand awareness in the local area and beyond.
Going forward, we are looking forward to further developing the brand and website in the future.