The Benefits of Hootsuite

From scheduling to search terms, we round up how Hootsuite can benefit your business…

hootsuite business

Social media is 24/7 – the online world never sleeps, but being human, you need to. So how do you keep up with your customers? How do you make sure that your business doesn’t go to sleep while the rest of the world is still awake? You can’t sit at your computer all day and night, so luckily there’s a great solution. As a social media company, there is one thing we can’t live without – Hootsuite.

Hootsuite was founded in 2008 by Ryan Holmes as a way of revolutionising how social media is used today, and since then has grown to over 9 million users world wide.  It is now the worlds most widely used social media platform. Here are a few hints and tips on how to use Hootsuite’s great features to really kick your social media game into high gear…


One of the best features of Hootsuite is that you can schedule posts across the likes of Facebook and Twitter all from the one place! Remember what we said about social media never sleeping? You can schedule your content to automatically post 24/7 – meaning your business stays awake!!

Key Words/Search Terms

This only really works for public Twitter profiles (Facebook requires friend requests) but there is a unique Key Words app which allows you to search for terms that apply to you. If someone mentions your business, that tweet will pop up on Hootsuite – even if the person doesn’t necessarily use the @ tag.

Say for example you’re an Italian Restaurant in Glasgow – you want Italian food lovers to find you! So for example, if a key word/phrase was “pizza Glasgow” Hootsuite will pick up a tweet like “Glasgow tweeps!! Can anyone recommend any good places to go for a pizza?” That’s when you swoop in and introduce your business. Clever, right?

These are only a few of the great benefits of Hootsuite, for one-to-one tutorials on how to use Hootsuite for your business, please get in touch 


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