Tik Tok – Have you heard of it? No, it’s not the sound of an analogue clock ticking. This social media platform has been around since 2014 when it was better known as ‘Music.ly’. The app has recently grew in popularity due to the worldwide pandemic with people being stuck, bored at home.
Back in 2014, the app was predominantly used by the younger generation to record themselves lip-syncing along to popular songs and while the app is still widely used for that very reason, it now offers so much more for both viewers and creators.
Brands are now jumping on TikTok to promote their business and products to a wider audience. You may be thinking that Tik Tok isn’t the right platform for your business but stats show that there has been a dramatic increase in the number of users this year. Since lockdown began in March 2020, Tik Tok has enjoyed a huge growth in the UK – currently with 8.5million UK users.
One of the key questions marketers should ask themselves is – “who is the target market or markets for our business?”
Historically, Tik Tok was frequented by young people aged 16-24, however, this has changed significantly throughout 2020 with the older generation downloading and actively viewing content on the app. The 18-24 age group account for 26% of users, 25-34 year olds account for 9.3% and 45+ account for 7.2% demonstrating that it’s not only the millennial market who are using this platform.
How have they been using this platform?
What results have they seen from using this platform?
Get in touch with our team to discuss what’s right for you business and how we can help you further your digital presence.