Marketing Tips from Cadbury’s Creme Egg

Easter Marketing Campaign

Spring is here and again and it’s almost time to get your marketing hats on. Here, we take a look at one of our favourite Easter Marketing Campaigns…

Public holidays are marketing gold for businesses – whether it’s Christmas, Halloween, Easter or Valentine’s Day, all it takes is one quirky idea and you’re set for success. The great thing about the internet is that your campaign also has the potential to go viral – meaning more publicity and more sales!

Easter Marketing Campaign

When it comes to Easter marketing, one of the biggest contenders has to be Creme Egg. Cadbury releases this super-sweet Easter treat for a limited time every year, guaranteeing maximum demand and a sense of urgency. Their tag like “Have a fling with a Creme Egg” works particularly well with their recent collaboration with Take Me Out’s Paddy McGuinness.

Easter Marketing Campaign

Creme Egg also looked to the public for some of their Creme Egg recipes. Last year, the “it recipe” for Easter was the Creme Egg Brownie, which soared on the likes of Pinterest, Tumblr and the blogosphere. This year, there have been even more delicious recipes featuring the Cadbury product.

Creme Egg Recipe

Cadbury Creme Egg Recipe for Pancake Tuesday

Although Cadbury Creme Eggs are only available for 3 months a year, it is said their sales reach over 200 million! Needless to say, we could all take some marketing tips from the Creme Egg team!! Here’s what we have taken from their marketing campaigns so far…

Limited edition: This may not work for your entire business, but making something limited edition will encourage potential customers to buy. Short term marketing always tends to be very enticing.

Make a tag line:  A tag line can be the driving force of an entire campaign, so it’s important to get it right. When it comes to Easter – think of buzzwords that are synonymous with this time of year. Note: Make sure it’s in the same tone as the rest of your business.

Customer interaction: Is there any way your customers can get involved with your marketing campaign? Ask for their ideas or run a competition – existing and potential customers will feel more involved with the business and will be more likely to buy.

Are there are any Easter marketing campaigns that have grabbed your attention?