In the world of marketing, visuals are your best friend – we discuss the importance of good photography…
Topolabamba Menu. Photographer: Dennis McInally
They say a photograph speaks a thousand words, and when it comes to marketing – what do you want that photograph to say? You could have the best website in the world, your social media could be on top form, but if your visuals are lacking, your brand is lacking. The thing is, photographers can seem expensive, but the important thing to remember is that you’re not just paying for the end result you see in front of you: Like any business, photographers have equipment to pay for (both hardware and software) training, marketing, premises, time, travel and plenty of other expenses that contribute to them making a living – not to forget that they also have everyday bills to pay for.
When you hire a professional, you get someone with thousands of working hours of experience, which minimises any problems and ultimately meets the clients needs with maximum efficiency – Dennis McInally, Photographer
Depending on your business, we recommend that you get at least one set of general photographs relating to your company that are done by a professional: Photos that can be used for your website and marketing purposes. Even better, have a new set taken every season, or every year – keep your business fresh and exciting! It’s all too easy to fall in to the trap of copying images from the internet for ease – because, if they’re uploaded to the internet (accessed by the public) then they must be owned by the public, right? WRONG. You could face serious fines, and be taken to court for copyright infringement. Paying a little extra for a professional photographer doesn’t seem like a bad idea now, does it? When it comes to social media, there’s no harm in using your own digital camera or even your phone camera for everyday content – as long as the resolution is of decent quality. Top Tip: Try to opt for natural light as often as possible, and perhaps shoot from a variety of different angles for something different! There’s loads of photography inspiration online!
What are your thoughts on professional photography?