While social media marketing has become an important part of most businesses’ advertising budget, not every business understands the ins and outs of social media.
What are the social media trends that will grow in importance in the next few years? Keep reading to learn more about what to expect from social media marketing in 2023!
1.The first trend we’re seeing is increased focus on data and analytics.
The use of data and analytics in social media marketing has been around for a while but it’s becoming more important as the industry matures. Data can be used to optimise campaigns and make sure they’re reaching their target audience. It also helps you understand what works best for your company when it comes to social media marketing tactics like paid ads or organic posts — and even how much time you should spend on each platform.
2. Automation is an important trend for social media and marketing.
The ability to automate processes can save time, money and resources but it also raises concerns about privacy. This section will explore the ways automation is being used in social media and marketing. It will examine the benefits of automation for businesses, as well as potential challenges associated with this technology.
Personalisation is one of the biggest trends in social media and marketing. It’s also one of the most important because it has the potential to change how companies use social media and marketing. Personalisation can be used to improve campaigns in a variety of ways:
- By tailoring content based on what you like or don’t like
- By automatically creating posts based on your preferences
- By suggesting products and services that might interest you
3. AI and machine learning are two of the biggest buzzwords in tech right now.
They’re also both being used in social media and marketing, but what does that mean? AI is an umbrella term for any computer system that can perform tasks normally requiring human intelligence. Machine learning refers specifically to algorithms that learn from data rather than being programmed by humans. These technologies have been around since the 1950s, but recent advances in computing power have made them more practical than ever before.
AI has revolutionised the way we do business and social media and marketing are no exception. By leveraging the power of AI, businesses can gain valuable insights into their target audience, streamline their marketing efforts, and ultimately increase their bottom line.
4. Mobile is the future of social media and marketing.
As more people use mobile devices to access the internet, it’s important for companies to make sure their content is optimised for these devices. The following are some ways that you can use mobile to optimise your campaigns:
- Create a native app for your business
- Use push notifications to reach out directly with offers or updates
- Offer discounts or deals through text messaging
- Ensure websites are optimised and mobile-friendly
5. Video continues to be the leading format.
Video content has become an increasingly important part of social media and marketing strategies and for good reason. In today’s fast-paced world, people want to be entertained and informed quickly and easily. Video provides a dynamic and engaging way to do just that.
One of the biggest advantages of video content is its ability to convey emotion and personality. Unlike traditional text-based content, video can showcase the human side of a brand or product, making it easier for consumers to connect and relate on a personal level.
In addition, video content has been shown to have a higher engagement rate than other forms of content. This is because it is more visually appealing and easier to consume than text-based content. Videos often generate more likes, shares, and comments, which can help increase a brand’s visibility and reach.
With the rise of social media platforms like TikTok and Instagram Reels, video content is becoming even more prevalent. These platforms prioritise video content, making it easier for brands to reach a wider audience. As more and more consumers turn to social media for entertainment and information, video content will only become more important.
6. Social messaging is the future of social media and marketing.
Social messaging apps like WhatsApp, Messenger and WeChat have millions of users worldwide, who use them to communicate with each other in real time. Companies are using these platforms to connect with their customers by offering customer service through live chat or automated messages that can be sent out as push notifications when someone signs up for a service or makes an order. Social messaging is also becoming more popular for marketing campaigns: brands can now create interactive experiences around their products or services by adding stickers, GIFs and emojis into conversations between users on these apps.
As you can see, there are a lot of social trends (some of which we haven’t even touched on in this blog!) that are changing the world right now. Whether you’re interested in getting involved with them or just want to know more about what’s going on – feel free to reach out to find out how we can help!