Coats Paisley

Coats Paisley, a renowned institution with a rich history, sought to revitalise its online presence. Their existing website, while functional, lacked the modern appeal and user-friendly navigation to attract and engage their target audience. The challenge was to create a website that not only reflected their heritage but also resonated with a younger demographic, while maintaining the brand’s core values.

Tweetiepie Media, a digital marketing agency specialising in website design and branding, was tasked with transforming Coats Paisley’s online identity. The agency’s approach involved a two-pronged strategy:

Rebranding:

• Logo Redesign: A new logo was created that paid homage to the brand’s history while incorporating a contemporary design aesthetic. The updated logo featured clean lines and a modern color palette, making it visually appealing and memorable.

   

Website Redesign:

• User-Centric Design: The website was redesigned with a strong focus on user experience. The navigation was simplified, making it easy for visitors to find the information they needed.
• Modern Aesthetic: A sleek and modern design was implemented, featuring high-quality visuals and engaging content.
• Mobile Optimisation: The website was optimised for mobile devices, ensuring a seamless user experience across all platforms.
• Content Strategy: High-quality content was created to inform and engage the target audience, including blog posts, articles, and event listings.

Key Takeaways:

• Modernisation is Key: Even for established brands, it’s essential to adapt to changing times and embrace modern design trends.
• User Experience Matters: A user-friendly website can significantly impact visitor engagement and conversions.
• Brand Consistency: A strong brand identity is crucial for building recognition and trust.
  
  

Tweetiepie Media’s collaboration with Coats Paisley demonstrates the power of strategic branding and website design in revitalising a heritage brand for the digital age.