Clyde Coast Saunas

Clyde Coast Saunas, a new and exciting venture on the Scottish coast, sought to establish a strong brand presence and drive bookings. The challenge was to rapidly build a loyal following, generate significant online buzz, and ultimately convert social media engagement into real-world bookings.

Tweetiepie Media developed a comprehensive 4-week social media campaign to elevate Clyde Coast Saunas’ brand visibility and drive bookings. The strategy included:

1.Brand Identity Development:

• Created a visually striking brand identity that reflected the serene and luxurious nature of the saunas.

• Developed a consistent brand voice and messaging.

2. Social Media Account Setup:

• Established and optimised Facebook and Instagram accounts.
• Designed visually appealing profile pages and cover photos.

3. Content Creation and Scheduling:

• Produced high-quality content, including:

• Engaging captions and posts
• Stunning visuals of the sauna facilities and coastal views
• Behind-the-scenes glimpses of the business
• User-generated content highlighting customer experiences

• Utilised a content calendar to ensure consistent and timely posting.

4. Influencer Partnerships:

• Reached out to collaborate with relevant influencers to reach a wider audience and generate excitement.

5. Paid Social Media Advertising:

• Implemented targeted Facebook ad campaigns to amplify reach and drive website traffic.
• Optimised ad creatives and targeting to maximise ROI.

Results:

The 4-week social media campaign yielded impressive results:

Facebook:

• Followers: 326
• Likes: 139
• Page Impressions: 85,596
• Facebook Ads:
  • Spend: £250
  • Impressions: 59,765
  • Engagements: 3,788
  • Link Clicks: 5,152

     

Instagram:

• Followers: 156
• Profile Views: 686
• Impressions: 17,710
• Website Clicks: 176

   

Google Analytics – Website:

• Active Users: 676
• Bookings Page Visits: 474
• Engagement Time: 27s
• Top Location: Glasgow

   

Interested in how Tweetiepie Media can help launch your business? Get in touch today:
hello@tweetiepiemedia.com