Brow House Permanent Cosmetics

Brow House Permanent Cosmetics, a local beauty salon specialising in permanent makeup, faced the challenge of:

• Having a limited online presence – only social media.
• Difficulty in showcasing their range of specialised services to a wider audience outside socials.
• Lack of a streamlined booking system, leading to potential booking inefficiencies.

Tweetiepie Media developed a comprehensive digital strategy, which included:

• Website Design & Development: A brand new, visually appealing, and user-friendly website was created to showcase Brow House’s services (microblading, permanent eyeliner, lip blush, etc.) in a professional and engaging manner.
• Key Feature Implementation: The website was designed to incorporate the booking system and link to the client’s booking app, streamlining the appointment process for clients.
• SEO Optimisation: Implemented on-page and technical SEO strategies to improve the website’s visibility in search engine results, driving more organic traffic.
• Content Creation: High-quality content, including detailed service descriptions and before-and-after photos, was created to educate potential clients and showcase the expertise of Brow House.

The new website and digital strategy delivered the following results:

• Increased Website Traffic: The website saw an influx of new organic traffic within the first two months of launch, 55% of which were gained through organic search.
• Improved Online Presence: Brow House now has a strong online presence, enhancing brand credibility and visibility.
• Streamlined Booking Process: The integration of the booking system and link to the booking app has made it easier for clients to book appointments, improving efficiency.