Launch and marketing of modern, metro hotel and apartments in the west highlands of Scotland.
Tweetiepie Media helped in the launch and marketing of the self accredited 4 star metro accommodation, The Garrison Hotel & Apartments, located in Fort William on the west coast of Scotland. Being built on the site of the old police station gave the property a unique edge.
We helped launch the opening of the Hotel back in 2018, encouraging forward bookings, increasing awareness of the hotel and creating linkages with useful tourism partners. A competition to ‘win a night in the cells’ led our launch campaign and gained interest from throughout the UK and beyond.
We built and developed a functional website built on wordpress and incorporating an online reservations system. It was crucial to ensure we had key calls to action at appropriate places directing potential guests to book directly with the hotel rather than through any 3rd party booking providers. The website is also responsive to ensure anyone booking via mobile or tablet devices had a positive experience.
TPM has worked with The Garrison Hotel and Apartments to grow its online presence – not only focusing on how many followers the property has, but on its reach and virality. Ensuring responses are made in an efficient manner and potential guests are given the crucial information that they require, potentially converting them into direct bookers.