For the past 18 months, the team at Tweetiepie Media have been working tirelessly behind the scenes with Club Gym to prepare for one of their most exciting chapters yet: the launch of their brand-new location in Kirkintilloch.
This wasn’t just about opening new doors, it was about evolving a brand. We’ve spent the last quarter specifically refining the Club Gym identity, shifting from a traditional fitness feel to a premium, boutique experience that resonates with the modern gym-goer.
Here’s how we made it happen.
A Premium Rebrand: Elevating the Identity
To match the high-end facilities of the new Kirkintilloch site, the brand needed a visual upgrade. We worked closely with the Club Gym team to create a fresh, modern logo and a sophisticated visual language.
The goal was to move away from “standard gym” aesthetics and toward a premium fitness vibe. This included:
- New Logo Design: A sleek, versatile identity which encompasses who Club Gym have become.
- The Boutique Feel: We overhauled their digital aesthetic, using a more refined color palette and high-end typography to signal a premium service level.
Building Momentum: The Road to Kirkintilloch
A successful launch doesn’t happen overnight. We spent months building “digital hype” to ensure that by the time the doors opened in Kirkintilloch, the community was already buzzing.
- Social Media Momentum: Through a strategic “Coming Soon” campaign, we utilised countdowns, sneak peeks of the facility, and “Meet the Team” content to build a loyal following before day one.
- The Viral Competition: To explode our reach, we ran a high-engagement launch competition. This didn’t just gain followers – it generated hundreds of thousands of impressions across East Dunbartonshire, putting Club Gym at the forefront of the local fitness conversation.
Targeted Growth: Email Marketing & Lead Gen
Social media is the handshake, but Email Marketing is the conversation. We implemented a targeted email strategy to nurture prospects who were interested in the new location.
- Strategic Data Capture: We built a robust waitlist for the Kirkintilloch launch, giving our most engaged leads priority access to memberships.
- Community Connection: Our email strategy kept subscribers in the loop with essential updates, from opening date announcements to exclusive events and internal club news.
Content That Converts: Photography & Videography
We handled the content creation from the ground up, capturing the grit and the glamour of Club Gym.
By using professional videography to showcase the “vibe” of the Club Gym, we allowed potential members to visualise themselves in the space. This authentic content has been the backbone of our paid social media ads, driving a significantly higher return on investment.
The partnership between Tweetiepie Media and Club Gym proves that when you combine a great product with a dedicated marketing engine, incredible things happen. We are so proud to have played a role in the Kirkintilloch launch and the brand’s evolution into a boutique, premium fitness leader.
Ready to Launch Your Next Big Project?
Whether you’re expanding to a new location or your brand needs a facelift, Tweetiepie Media is here to drive your growth.
Book a strategy call with the TPM team today – hello@tweetiepiemedia.com
