Tweetiepie Media & Lochlie Construction: A Holistic Marketing Approach
Lochlie Construction, a well-established construction company, recognised the need to modernise its marketing efforts to reach a broader audience, enhance its brand image, and drive business growth. They sought a marketing partner that could provide a comprehensive, integrated approach, moving beyond traditional methods.
Tweetiepie Media adopted a holistic marketing strategy tailored to Lochlie Construction’s specific needs. This involved a multi-faceted approach:
Social Media Marketing and Strategy: Tweetiepie Media developed and implemented a dynamic social media strategy to increase Lochlie Construction’s online presence, engage with potential clients, and showcase their projects.
Website and SEO: A new, user-friendly website was created, optimised for search engines (SEO) to improve organic visibility and attract more online traffic.
Public Relations (PR): Tweetiepie Media crafted compelling press releases to secure coverage in relevant industry publications, enhancing Lochlie Construction’s reputation and credibility.
Content Creation: High-quality content, including blog posts, project showcases, and video testimonials, was developed to demonstrate Lochlie Construction’s expertise and build trust with their target audience.
Email Marketing: Targeted email campaigns were designed to nurture leads, promote services, and keep clients informed about company news and projects.
Branding: Tweetiepie Media worked on refining and strengthening Lochlie Construction’s brand identity to ensure a consistent and professional image across all marketing channels.
The holistic marketing approach delivered significant results for Lochlie Construction:
Increased website traffic and improved search engine rankings.
Growth in social media engagement and followers.
Positive media coverage in key industry publications.
Enhanced brand awareness and reputation.
Improved lead generation and conversion rates.
By addressing various aspects of Lochlie Construction’s marketing needs, from social media and SEO to PR and content creation, Tweetiepie Media continue to help Lochlie Construction achieve its business objectives and establish a strong foundation for future growth.
Client Name
Lochlie Construction
Industry
Construction
Activity
Strategy, Social Media Management, Content Creation, Website Updates and SEO, Public Relations
