Logo’d UK

We were appointed by Logo’d UK to increase awareness and drive sales for their badge-only service, positioning them as the go-to solution for parents seeking affordable and convenient school wear options.

To achieve this goal, we implemented a comprehensive marketing strategy that included:

1. Targeted Advertising:

• Platform: Facebook & Instagram
• Targeting: Parents in the local area, focusing on keywords related to “school uniforms,” “school badges,” and “Greenock.”
• Ad Copy: Persuasive messaging highlighting the benefits of Logo’d UK’s badge-only service, such as cost-effectiveness and convenience.

   

2. Social Media Strategy:

• Platforms: Facebook, Instagram
• Content Calendar: A meticulously planned content calendar featuring a mix of engaging posts, including:
  • Behind-the-scenes glimpses of the badge-making process
  • Customer testimonials and success stories
  • Eye-catching visuals showcasing the variety of badge designs available

     

3. Social Media Management:

• Frequent Posting: Consistent and timely posting to maintain audience engagement.
• Community Building: Responding to comments and messages promptly, fostering a positive brand image.
• Paid Social Advertising: Targeted Facebook and Instagram ads to reach a wider audience.

   

4. Content Creation:

• Compelling Copy: Writing captivating captions and ad copy that resonated with the target audience.
• High-Quality Visuals: Collaborating with Logo’d UK to produce professional photos and videos showcasing their products and services.

   

5. Content Shoot Day:

• On-Site Support: Providing on-site assistance during the content shoot to ensure smooth operations and capture the best possible visuals.
• Post-Production: Editing and optimising the captured content for use across various platforms.

The campaign yielded impressive results:

• Impressions increased by 235% to 34,543
• Website Clicks jumped 74% to 103 clicks
• Engaged People increased by 1249% to 13,067
• Sales up 75% in July compared to 2023
  
  

By combining targeted advertising, strategic social media management, and compelling content, we successfully positioned Logo’d UK as the preferred choice for parents seeking quality schoolwear solutions. This campaign not only drove immediate sales but also laid the foundation for long-term brand loyalty and customer acquisition.

Need help with your campaign? Get in touch with us today to see how we can help:
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